Sean McGinnis

Digital Marketing, Retail

Hi, I'm Sean McGinnis, Director, Digital Marketing at Sears Parts Direct, digital thought leader, speaker, blogger and thinker.

Sean McGinnis's Bio:

Sean McGinnis's Experience:

• Director, Online Bar Review at BARBRI

  June 2011 - August 2011

  Same position. New company. BARBRI assets sold in June 2011.

• Director, Online Bar Review at Thomson Reuters

  July 2009 - June 2011

  General Manager of Multistate Edge Bar Review (formerly MicroMash Bar review), a part of the Thomson Reuters Legal business unit. Set the strategy, manage execution and carry P & L for the business. Reorganized the business in 2010 by dramitically slashing costs and optimizing the portfolio of products in order to achieve financial targets. In 2009, achieved 6 month financial targets, launched new branding campaign, defined marketing metrics for pursuit, engaged customers through social media and word of mouth campaigns, launched new web site, blog, twitter, Facebook and e-mail campaigns.

• Manager, SEO at FindLaw, a Thomson Reuters business

  July 2006 - June 2009

  Directed the efforts of SEO team responsible for on-site and off-site search engine optimization techniques to enhance search engine traffic for FindLaw’s web site customers. Responsible for setting direction, strategy and day to day management of 37 consultants. Doubled the size of the SEO team within 3 years. Part of Customer Operations leadership team. Work cross functionally with peers to ensure FindLaw delivers a quality customer experience for each and every customer. Support Product Development, Product Management and Product Marketing teams to create, optimize and drive new business towards our new and existing products.

• Regional Manager, Sales at FindLaw, a Thomson Reuters business

  January 2004 - July 2006

  Internet Marketing Consultant/Sales Manager with expertise in helping Lawyers, Attorneys and Law Firms generate spectacular returns using the web. Proven track record of consultative sales ability and customer service. Responsible for revenue and quota achievement of Client Development Consultants in Pennsylvania, New York & New Jersey. Built, coached, trained and lead diverse sales teams across broad geographic region. Collaborate with other Findlaw functional areas on many projects including sales training, lead generation, new product and communication initiatives.

• Sales Consultant at FindLaw, a Thomson Reuters business

  January 2003 - December 2003

  Sold Internet based Legal Marketing services to lawyers and law firms. 120% to quota first year of business' existence.

• Sales Consultant at West Publishing

  September 1994 - December 2002

  Sold Westlaw and other legal research materials to lawyers and law firms in four different territories across the country. President's Club achiever. Consistent Century Club achiever.

• Founder, Owner & Editor at DVD Verdict

  1998 - 2000

  Founded, built and developed DVD Verdict (www.dvdverdict.com) into one of the DVD Movie Review powerhouse web sites of its time. Solely responsible from concept to creation to cruising altitude. DVD Verdict still operates as one of the top 10 DVD related sites on the planet.

• Principal at 312 Digital

  November 2010

  312 Digital is a Digital Customer Acquisition and Loyalty firm that helps mid-sized businesses assess and improve their digital footprint.

• VP Sales & Marketing at DotCO Law Marketing

  September 2011

  DotCO Law Marketing has built a network of websites that provide customizable, competitive, affordable online advertising opportunities for lawyers and attorneys nationwide. The sites are geo-targeted and oriented to very specific practice area niches, allowing law firms to customize a program that is specific for them - all at an amazing low price.

Sean McGinnis's Education:

• Duquesne University School of Law

  1993 – 1994
  None

• University of San Diego School of Law

  1990 – 1994
  J.D.
  Concentration: Law

• Elmhurst College

  1984 – 1988
  B.A.
  Concentration: Theater / Acting

Sean McGinnis's Interests & Activities: